BreakThru and ITV in creative collaboration

BreakThru has recently inked out a strategic partnership with the UK’s leading broadcaster ITV to develop and produce cross-platform multimedia content.

Hugh Welchman, MD and founder of BreakThru, said, “The beauty of this new relationship is that it enables us to retain autonomy, whilst at the same time benefiting from a creative collaboration with one of the U.K.’s biggest and most successful producers of original content.”

For more information on the partnership, visit ITV’s website.